McDonald's: McCrispy Spicy
Brand
Date
May 2025
Description
McDonald's introduces the McCrispy Spicy, a campaign highlighting the textures of its latest chicken burger iteration. The commercial, produced by Scholz & Friends Hamburg, leans into a live-action technique to capture the preparation and enjoyment of the product. The narrative follows two protagonists within a dimly lit restaurant setting, shifting focus to close-up cinematography that emphasizes the breaded chicken fillet, cheese, and lettuce. The execution concludes with a graphic-heavy showcase of the McCrispy range, set against the brand's signature red and yellow color palette. Music for the spot was composed by Hello Robin.
Style
Horizontal, Commercial, Clean
Industries
Color
Chocolate
Mustard
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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