McDonald's: McCrispy
Brand
Date
Feb 2025
Description
McDonald's highlights the McCrispy chicken sandwich in this commercial spot, focusing on the assembly and texture of the menu item. The film leans into a moody, warm aesthetic, using macro cinematography to detail the composition of the fried chicken patty, crisp shredded lettuce, and creamy sauce against the soft potato bun. Produced by All Of Us Here, the project employs a live-action technique to capture the food-forward presentation of the sandwich in a fast food context.
Style
Horizontal, Commercial, Moody, Warm
Techniques
Macro
Industries
Color
Caramel
Forest Green
Context
TVC / TV Commercial
Associated creatives
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