McDonald's
McCrispy
Brand
ProjectMcCrispy
Date
Feb 2025
Description
McDonald's showcases the McCrispy chicken sandwich in this commercial film. The spot focuses on the sandwich's components, utilizing macro cinematography to emphasize the texture of the breading, fresh shredded lettuce, and the soft potato bun. Produced by All Of Us Here, the commercial adopts a moody and warm visual tone. The live-action technique centres on the food itself, creating a detailed look at the ingredients.
Style
Horizontal, Commercial, Moody, Warm
Techniques
Macro
Industries
Fast Food
Color
Caramel
Forest Green
Context
TVC / TV Commercial
Associated creatives
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