McDonald's: McCrispy
Brand
Date
May 2025
Description
This commercial campaign for McDonald's introduces the McCrispy, spotlighting the texture of the seasoned chicken and soft potato bun. The project captures the dining experience through a combination of tight food close-ups and live-action sequences within a bright restaurant setting. Produced by Outsider Editorial, the film employs natural lighting to maintain a clean aesthetic, focusing on the preparation and enjoyment of the burger alongside signature sides.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Caramel
Forest Green
Background
Café
Context
TVC / TV Commercial
Associated creatives
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