McDonald's
McChicken Leg
Brand
ProjectMcChicken Leg
Date
Mar 2026
Description
McDonald’s explores a juxtaposition of high art and fast food in the campaign, McChicken Leg. The narrative follows various individuals traversing a bright, modern art gallery, where they observe abstract paintings and large-scale fabric installations. Produced by Surreal Hotel Arts, the work employs a live-action technique to ground the cinematic visuals within a clean aesthetic. The sequence moves through the quiet gallery atmosphere before concluding with a focus on the product, a McChicken sandwich.
Style
Horizontal, Cinematic, Clean
Industries
Fast Food
Color
Cream
Golden Yellow
Background
Gallery
Context
TVC / TV Commercial
Associated creatives
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