McDonald's
McCafe Mug
Brand
ProjectMcCafe Mug
Date
Jun 2026
Description
This commercial campaign for McDonald's centers on the McCafe range, positioning the brand's ground coffee and pods within domestic rituals. The live-action film follows various individuals as they prepare coffee at home, highlighting the tactile details of ceramic mugs and coffee beans. Produced by GREATERGOOD, the spot leans into a warm aesthetic. Through the use of natural light, the cinematography emphasizes the textures of home interiors and the ritualistic aspects of coffee preparation.
Style
Horizontal, Commercial, Action, Warm
Techniques
Natural light
Industries
Beverages
Color
Chocolate
Pure White
Medium Grey
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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