McDonald's

McCafe

Brand

Date

Jun 2026

Description

This campaign for McDonald’s McCafe centres on the visual appeal of its iced beverage range. The production leans into high-speed macro cinematography to detail the interaction between liquid, ice, and ingredients, capturing movement and texture. The spot utilizes vibrant coloured backdrops and clean lighting to establish a refreshed aesthetic. Dal Wolf provided creative direction for the project, with production and PR services managed by Neighborhood Watch.

Style

Horizontal, Commercial, Saturated, Clean

Techniques

High-speed / freeze

Industries

Fast Food

Color

Jet Black

Pure White

Crimson

Context

TVC / TV Commercial