McDonald's: Mascot Race
Brand
Date
Dec 2023
Description
McDonald's 'Mascot Race' campaign brings a nostalgic energy to the brand’s visual identity through an animated fast food spot. The piece features iconic characters including Mayor McCheese, Grimace, and the Fry Kid navigating a winding track through a night-time city park. Developed by DDB Chicago, the project utilizes retro-inspired aesthetics and dynamic motion graphics. The sequence leverages high-contrast primary colors and festive, holiday-style firework elements to frame the character-led action against a cinematic backdrop.
Style
Horizontal, Cinematic, Retro
Techniques
Animation, Motion Graphics
Industries
Color
Cobalt
Crimson
Lemon
Background
3D Rendered Scene
Context
TVC / TV Commercial
Associated creatives
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