McDonald's: Marco
Brand
Date
Aug 2025
Description
McDonald's 'Marco' campaign presents a brief observational narrative set within a parking lot environment. Captured through a live-action technique, the commercial uses natural light to document the everyday friction of a man navigating a stroller behind a vehicle. Developed by TBWA\Belgium, the production involves a collaboration between MAKE and ILA Studio. The horizontal spot focuses on the immediate, relatable challenges of modern life within a fast-food brand context.
Style
Horizontal, Commercial
Techniques
Natural light
Industries
Color
Blush
Caramel
Background
Carpark
Context
TVC / TV Commercial
Associated creatives
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