McDonald's: Magic Stories
Brand
Date
Jun 2025
Description
The McDonald's 'Magic Stories' campaign highlights the intersection of modern digital engagement and family interaction within the restaurant environment. The commercial film captures candid moments as family members interact with the brand's mobile app at the table, creating a bridge between digital promotions and physical dining. Executed through a clean live-action technique, the production utilizes ambient natural light to cultivate a warm, inviting atmosphere across its restaurant setting. The project was developed through a collaboration between agencies TBWA NEBOKO and TBWA\Helsinki NEXT, with media strategy handled by OMD Netherlands.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Charcoal
Beige
Background
Café
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.