McDonald's: Lunch Break + Not Hungry
Brand
Date
May 2023
Description
McDonald’s explores casual dining moments in this commercial spot, focusing on the intersection of social connection and food. The narrative moves from an outdoor sequence featuring students sharing meals by a vehicle to intimate scenes set in a living room, leaning into a relatable storytelling approach. The production utilizes a clean, live-action technique enhanced by natural light and warm interior lighting. Agency and creative direction were led by Cossette, with post-production and VFX handled by The Vanity. Additional contributions include editorial work from Saints Editorial and sound design and music by Grayson Music.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Forest Green
Navy
Cream
Background
Residential Building
Context
TVC / TV Commercial
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