McDonald's: Lunch Break
Brand
Date
May 2023
Description
McDonald's presents 'Lunch Break,' a commercial spot featuring a group of students in a high school parking lot. The production leans into a documentary-style aesthetic, capturing a casual afternoon break through live-action footage. With agency support from Cossette and production by Feels Like Home, the film utilizes natural light to capture the outdoor school environment. The project features a clean, bright visual identity, relying on a straightforward narrative to showcase the product in a familiar, everyday setting.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Background
Sports Venue
Context
TVC / TV Commercial
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