McDonald's: Lunar New Year 2023
Brand
Date
Aug 2023
Description
McDonald's celebrates the Lunar New Year with a campaign focusing on intergenerational connection. The commercial highlights a family gathering within a restaurant setting, centered around a young girl engaged in drawing zodiac animals alongside a shared meal. Produced by Picture North, this live-action commercial leans into themes of tradition and cultural festivity. The cinematography utilizes bright lighting to emphasize the brand's iconic red packaging and seasonal decorations throughout the space.
Style
Horizontal, Commercial
Industries
Event
Chinese New Year
Color
Pure White
Crimson
Navy
Background
Café
Context
TVC / TV Commercial
Associated creatives
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