McDonald's: Los Viejitos
Brand
Date
Apr 2023
Description
McDonald's 'Los Viejitos' is a documentary-style commercial spot that captures authentic moments of community within a local restaurant setting. The film observes a group of older patrons sharing meals and conversation, emphasizing the brand's role as a neighborhood hub. The production, featuring work from agency Alma and production house SLMBR PRTY, leans into a candid, live-action technique. Natural light and golden hour illumination define the aesthetic, creating a warm, grounded visual tone.
Style
Documentary, Vertical, Clean, Golden Hour
Techniques
Natural light
Industries
Color
Navy
Beige
Crimson
Background
Café
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.