McDonald's

Dec 2024

McDonald’s explores the experience of domestic anticipation in the campaign Livraison à Domicile. Developed by TBWA\Paris with production by Solab, the project depicts a series of surreal domestic vignettes where individuals find themselves suspended against walls and floating within their own homes while waiting for food delivery. Directed with a deadpan approach, the film utilizes cinematic lighting and warm, nostalgic color grading to ground the gravity-defying scenarios in a tactile, live-action environment. The narrative captures characters stuck in a state of idle resignation across bedrooms and hallways, framing the act of ordering in as a disruptive, dreamlike moment.

Horizontal, Cinematic, Warm, Nostalgic

Fast Food

TVC / TV Commercial