McDonald's: Livraison à Domicile
Brand
Date
Dec 2024
Description
The Livraison à Domicile campaign for McDonald's explores the experience of domestic confinement through a series of surreal, deadpan vignettes. Directed by Solab, the project features individuals suspended in various states of gravity-defying stasis across home environments, including bedrooms and bathrooms. Developed by agency partners at TBWA Paris, the production leans into a dreamlike aesthetic defined by cinematic lighting and warm, nostalgic color grading. The live-action technique emphasizes the mundanity of waiting, capturing a series of horizontal and vertical compositions that contrast with the familiar domestic setting.
Style
Horizontal, Cinematic, Warm, Nostalgic
Industries
Context
TVC / TV Commercial
Associated creatives
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