McDonald's: Living Room
Brand
Date
May 2023
Description
McDonald’s 'Living Room' project captures an intimate, casual gathering among friends within a familiar domestic space. The film focuses on the social ritual of sharing a meal, highlighting the interaction between the group as they engage with the product in a relaxed, everyday setting. Produced by SLMBR PRTY, the spot utilizes a clean, live-action technique to ground the narrative in a natural indoor environment. The aesthetic leans into cinematic framing and vertical composition to maintain a direct, grounded feel throughout the sequence.
Style
Vertical, Cinematic, Clean
Techniques
Natural light
Industries
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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