McDonald's: Lighthouse
Brand
Date
Jul 2025
Description
McDonald's presents Lighthouse, a cinematic commercial exploring a narrative-driven encounter in a remote coastal setting. The spot features a solitary dwelling on a cliffside, utilizing atmospheric low-key lighting and desaturated color grading to establish a distinct mood. The story follows a young girl inside the home before shifting to the arrival of a delivery rider, whose delivery of a meal box provides the film's focal point. Produced by ILA Studio, the project leans into live-action technique and cinematic pacing to deliver its visual message.
Style
Horizontal, Cinematic, Moody, Desaturated
Industries
Context
TVC / TV Commercial
Associated creatives
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