McDonald's: Levez-vous du bon pied
Brand
Date
May 2023
Description
McDonald's presents 'Levez-vous du bon pied,' a fast food campaign that captures an energetic morning routine through a series of dynamic, rhythmic vignettes. The film cycles through diverse characters enjoying breakfast sandwiches, moving from a bright, monochromatic interior bedroom into active outdoor and indoor settings. Developed by agency Cossette with production by Les Enfants, the piece utilizes fast-paced editing and cinematic lighting to maintain a high-energy flow. Outpost managed the post-production and visual effects, anchoring the commercial’s warm aesthetic and vibrant color palette with live-action techniques and slow motion sequences.
Style
Horizontal, Commercial, Warm
Techniques
Slow motion
Industries
Color
Golden Yellow
Crimson
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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