McDonald's
Ingredients
Brand
ProjectIngredients
Date
Feb 2015
Description
McDonald's explores a typographic approach to product storytelling in this commercial, titled Ingredients. The project leans into a minimalist aesthetic, relying on clean motion graphics to deliver its message. Developed by the team at Leo Burnett Chicago, the piece utilizes simple text animation against a stark white backdrop. The execution focuses on pacing and sequential reveal to highlight conceptual compound terms, with production support provided by Flavor Chicago and sound design by Another Country.
Style
Horizontal, Commercial, Minimalist
Techniques
Motion Graphics
Industries
Fast Food
Background
White Seamless
Context
Advertising Campaign, Brand Film / Corporate Video
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