McDonald's
Hot Honey
Brand
ProjectHot Honey
Date
Mar 2025
Description
This campaign for McDonald’s introduces the Hot Honey product line, capturing the experience of the new menu items through a series of restaurant-based scenes. The narrative focuses on the interaction between diners and the food, featuring close-ups of the Hot Honey McCrispy burger and dipping sauces alongside candid, social moments. Produced with an energetic visual rhythm, the project relies on dynamic camera angles and rapid cuts to emphasize the product. Post-production and VFX were managed by White Chocolate, with additional animation sequences provided by Chop Studio.
Style
Horizontal, Commercial, Action
Industries
Fast Food
Color
Jet Black
Crimson
Amber
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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