McDonald's
Henry Gets Beckham
Brand
ProjectHenry Gets Beckham
Date
Jun 2026
Description
McDonald’s taps into football culture with the Henry Gets Beckham commercial, featuring former professional footballer Thierry Henry. The spot centers on a candid interaction at a drive-thru, leaning into a casual, character-driven narrative. Produced by Wieden+Kennedy New York, the film utilizes live-action techniques and natural lighting to establish a warm, cinematic aesthetic. The narrative focuses on the experience of ordering and receiving a meal, highlighted by the integration of branded assets within the frame.
Style
Horizontal, Commercial, Cinematic
Industries
Fast Food
Color
Denim
Pure White
Background
Service Station
Context
TVC / TV Commercial
Associated creatives
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