McDonald's
Hash Browns
Brand
ProjectHash Browns
Date
Mar 2025
Description
McDonald's highlights its breakfast offering in this commercial project for the Hash Browns campaign. The creative features a close-up focus on the product, utilizing warm, clean lighting to emphasize the texture and detail of the fried potato against the brand's iconic packaging. Developed by Leo Burnett UK, the production brings a direct, appetizing approach to the fast food campaign. Post-production and visual effects were handled by Black Kite Studios, with production support from Darling Films UK. Media placement was managed by OMD, featuring sound work from The Harbor Picture Company, Native Music, and Sharpa.
Style
Horizontal, Commercial, Warm, Clean
Industries
Fast Food
Color
Caramel
Pure White
Crimson
Context
Advertising Campaign, TVC / TV Commercial
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