McDonald's: Happy Meal Move Makers
Brand
Date
Apr 2025
Description
McDonald's Happy Meal Move Makers campaign captures an energetic series of basketball-inspired movements and celebrations. The project features a sequence of children and athletes performing dynamic gestures within domestic spaces and retail environments. Produced by Scheme Engine with creative direction from Wieden+Kennedy New York, the spot leans into a high-energy aesthetic. The visuals are defined by vibrant color palettes and fast-paced editing, highlighting the action through a clean, live-action technique.
Style
Horizontal, Commercial, Action, Clean
Industries
Context
TVC / TV Commercial
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