McDonald's Happy Meal Move Makers campaign captures an energetic series of basketball-inspired movements and celebrations. The project features a sequence of children and athletes performing dynamic gestures within domestic spaces and retail environments.
Produced by Scheme Engine with creative direction from Wieden+Kennedy New York, the spot leans into a high-energy aesthetic. The visuals are defined by vibrant color palettes and fast-paced editing, highlighting the action through a clean, live-action technique.
