McDonald's takes a festive approach with this campaign featuring the Grinch in his mountain cave. The narrative contrasts the character’s dimly lit, rustic interior with the bright, coastal scenes of customers enjoying their meals at a sunny beach location.
Produced through a blend of live-action technique and 3D render/CGI, the commercial captures the character observing these scenes through a telescope. Atmos Studios and ARC (Australia) handled the post-production and VFX to bridge the two distinct visual worlds.
