McDonald's: Grinch
Brand
Date
Nov 2025
Description
McDonald's takes a festive approach with this campaign featuring the Grinch in his mountain cave. The narrative contrasts the character’s dimly lit, rustic interior with the bright, coastal scenes of customers enjoying their meals at a sunny beach location. Produced through a blend of live-action technique and 3D render/CGI, the commercial captures the character observing these scenes through a telescope. Atmos Studios and ARC (Australia) handled the post-production and VFX to bridge the two distinct visual worlds.
Style
Horizontal, Cinematic
Techniques
3D render / CGI
Industries
Color
Forest Green
Espresso
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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