McDonald's
Gourmet Creations
Brand
ProjectGourmet Creations
Date
Jan 2025
Description
This cinematic commercial spot for McDonald's Gourmet Creations features a narrative journey through a moody, urban environment at night. The sequence follows a central character navigating damp city streets illuminated by neon signs, utilizing low-key chiaroscuro lighting to build visual tension before arriving at a restaurant interior. Produced by Jungle Studios, the piece relies on live-action techniques to contrast the atmospheric, dimly lit exterior with the warmth of the restaurant environment.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Fast Food
Color
Jet Black
Navy
Background
Street
Context
TVC / TV Commercial
Associated creatives
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