McDonald's: Good Morning Champion
Brand
Date
Sep 2023
Description
McDonald’s presents the breakfast campaign Good Morning Champion, a live-action commercial spotlighting the quiet rituals of an early start. The film traces a morning routine from a domestic bedroom setting to the local restaurant, utilizing warm lighting to ground the narrative in an accessible, everyday environment. Developed by the team at Cossette Vancouver, the project channels a grounded aesthetic to connect with viewers during the start of their day. Production was managed by Someplace Nice, with additional post-production and visual effects work handled by Studio Feather.
Style
Horizontal, Commercial, Warm
Industries
Background
Bedroom
Context
TVC / TV Commercial
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