McDonald's
Fries Eyes
Brand
ProjectFries Eyes
Date
Jan 2025
Description
McDonald’s 'Fries Eyes' is a commercial spot capturing a candid moment between two friends. The film leans into warm interior lighting to frame the social atmosphere of a casual kitchen gathering, focusing on the simple connection shared over food. Produced by Academy Films with creative oversight from Leo Burnett UK, the work utilizes live-action technique to ground the narrative in an authentic setting. Post-production and sound design were handled by Black Kite, Factory Studios, and Wake The Town, with media planning provided by OMD.
Style
Horizontal, Commercial, Moody
Industries
Fast Food
Color
Jet Black
Crimson
Beige
Background
Kitchen
Context
TVC / TV Commercial
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