McDonald's
Filet-O-Fish
Brand
ProjectFilet-O-Fish
Date
Jul 2025
Description
McDonald's highlights its Filet-O-Fish in this commercial that captures the brand's cult-like following. The film draws from a dedicated Facebook fan group formed in 2012, blending archival footage of user-submitted content with a digital aesthetic defined by computer window mock-ups and social media notifications. Created alongside Leo UK and TMW, the spot leans into a humorous, nostalgic tone to explore online fast food subcultures. The execution relies on motion graphics and live-action techniques, set against a clean, branded backdrop featuring icons and patterns.
Style
Humorous, Horizontal, Commercial, Clean
Techniques
Motion Graphics
Industries
Fast Food
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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