McDonald's: Female
Brand
Date
Jun 2023
Description
This narrative video for McDonald's, titled Female, explores themes of tradition and instruction through a multi-layered visual approach. Produced by Eleanor, the project transitions between a contemporary attic setting and historical archival footage. The film utilizes cinematic lighting to build contrast between a young girl's discovery of a vintage educational volume and black-and-white pedagogical scenes. The production employs live-action techniques and slow motion to establish its atmospheric tone.
Style
Horizontal, Cinematic
Techniques
Slow motion
Background
Living Room, Garage
Context
Brand Film / Corporate Video
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