McDonald's: FC McDonald's
Brand
Date
Sep 2025
Description
McDonald's explores the intersection of community and sport in its 'FC McDonald's' campaign. The spot documents candid, high-energy moments across European urban settings, focusing on groups engaged in football and casual interaction. Produced with a clean, live-action technique, the film utilizes natural daylight to emphasize the texture of the urban environment and the kinetic movement of the participants. The project features collaborative creative direction from DDB Paris and tms Paris, with production handled by Hamlet and sound design by Studio 5.
Style
Horizontal, Commercial, Warm, Clean
Industries
Background
Street
Context
TVC / TV Commercial
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