McDonald's: Fandom Feast: McDonald’s Live Party
Brand
Date
Apr 2025
Description
McDonald's brings the Fandom Feast campaign to life with a stylized production that leans into vibrant, retro diner aesthetics. The project, led by creative agency TBWA HAKUHODO, utilizes a live-action technique to translate the brand's food and beverage identity into an energetic, character-driven experience. The production features a vivid color palette and deliberate set design, incorporating checkered flooring and distinct character costuming. Behind-the-scenes footage highlights the technical execution of the spot, with a focus on clean lighting and professional camera choreography to maintain a polished, high-energy atmosphere.
Style
Documentary, Horizontal, Action, Clean
Industries
Color
Golden Yellow
Crimson
Pure White
Background
Set-dressed
Context
Backstage / Behind the Scenes
Associated creatives
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