McDonald's
Exchange Rate
Brand
ProjectExchange Rate
Date
Apr 2025
Description
McDonald’s 'Exchange Rate' campaign is an animated commercial spot that centers on the social currency of sharing fast food. The creative, developed by Leo Burnett Dubai, leans into a graphic aesthetic to showcase core menu items like fries, nuggets, and ice cream in a series of lighthearted exchanges. The piece utilizes kinetic typography and motion graphics to drive the narrative. By pairing bold illustrations with a distinct yellow, black, and red palette, the project maintains a clean visual identity throughout its fast-paced sequence.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Motion Graphics
Industries
Fast Food
Color
Golden Yellow
Crimson
Jet Black
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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