McDonald's highlights its Dunked Korean Sticky BBQ range in this fast food commercial, capturing the high-energy preparation of drumsticks and burgers. The film leans into cinematic action, featuring athletic characters within a fast-paced kitchen environment.
Developed by Akcelo, the production showcases a live-action technique that emphasises movement and comedic interaction. The final piece was supported by post-production from The Editors and William McVay, with sound design from Rumble and Concret Form.
