McDonald's
Dunked Korean Sticky BBQ
Brand
ProjectDunked Korean Sticky BBQ
Date
Apr 2026
Description
This campaign for McDonald’s, created by Akcelo, introduces the Dunked Korean Sticky BBQ menu items through a high-energy lens. The spot features basketball players in a commercial kitchen setting, blending fast-paced movement with comedic character beats. Produced by Rabbit, the film relies on live-action technique and cinematic framing to capture the food preparation process. Post-production and VFX were handled by The Editors and William McVay, while the audio landscape was developed by Rumble and Concret Form.
Style
Horizontal, Action, Cinematic
Industries
Fast Food
Color
Crimson
Pure White
Jet Black
Background
Commercial Kitchen
Context
TVC / TV Commercial
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