McDonald's
Children's Aid Foundation
Mar 2025
McDonald's partners with the Children's Aid Foundation for this documentary-style campaign, which explores themes of connection and togetherness. Produced by Abelone Films GmbH with creative development from Scholz & Friends, the work features intimate, observational footage across varied environments. The project captures family members in naturalistic settings, moving from outdoor gatherings in sunlit fields to quiet, reflective moments inside the home. The execution emphasizes emotional storytelling through a clean, live-action technique, utilizing natural light to maintain an authentic visual tone throughout the vertical format.
Documentary, Vertical, Clean
Natural light
Charitable Organisations
Living Room
Brand Film / Corporate Video
