McDonald's: Children's Aid Foundation
Brand
Date
Mar 2025
Description
This charitable campaign for McDonald's, produced in partnership with the Children's Aid Foundation, highlights moments of connection and family engagement. The production, spearheaded by agency Scholz & Friends with Abelone Films GmbH, captures a series of outdoor and indoor interactions. The documentary-style footage channels a grounded aesthetic, utilizing natural light to frame scenes ranging from sunlit field gatherings to intimate indoor settings. The live-action technique emphasizes clean visuals and organic storytelling across the sequence.
Style
Documentary, Vertical, Clean
Techniques
Natural light
Industries
Color
Jet Black
Navy
Cream
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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