McDonald's: Chicken McMuffin
Brand
Date
May 2023
Description
McDonald's highlights the Chicken McMuffin in this high-energy commercial, following a series of characters as they dance through morning routines in laundromats and city streets. The spot, directed by Les Enfants with agency support from Cossette Montreal, centers on a rhythmic narrative where energy bursts through the screen. The production utilizes saturated color grading and fast cuts to maintain an upbeat pace throughout the sequence. With post-production and VFX handled by Mathematic, the project leans into a playful, surreal visual style to frame the product within a fast food campaign.
Style
Horizontal, Commercial, Action, Saturated, Warm
Techniques
Slow motion
Industries
Color
Golden Yellow
Light Grey
Pure White
Background
Living Room
Context
TVC / TV Commercial
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