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McDonald's: Chicken Creation 2025 - Provolone (Demo Only)

Brand
McDonald's
Date

Jun 2025

Description

McDonald's explores the craft behind their latest menu addition with this commercial campaign for the Chicken Creation 2025 range. Focusing on the McChicken Il Provolone, the film highlights raw ingredients through shots of artisans selecting fresh capers, vine-ripened tomatoes, and large wheels of provolone cheese in an outdoor market setting. The production, featuring work from Leo Burnett Italy and 360FX, contrasts these documentary-style glimpses of food preparation with sharp, commercial product cinematography. Utilizing warm natural lighting, the film transitions from the earthy tones of the market to a crisp, high-key exploded view of the sandwich components against an open sky, before settling on a final hero shot served on a rustic wooden table.

Style

Horizontal, Commercial, Warm

Industries
Fast Food
Color
Camel
Crimson
Background

Market

Context

TVC / TV Commercial

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