McDonald's: Chicken Creation 2025 - Peperone (Demo Only)
Brand
Date
Jun 2025
Description
This McDonald's commercial highlights the launch of the McChicken Il Peperone, tracking the ingredient journey from a bustling outdoor market to the final product assembly. Leo Burnett Italy drives the creative narrative, which emphasises fresh produce and the specific combination of crispy chicken, bacon, and signature pepper sauce. Produced by 360FX, the spot utilises live-action technique and vibrant, warm lighting to focus on food texture and preparation. The fast-paced edit balances wide shots of local market life with tight, dynamic close-ups of the burger construction.
Style
Horizontal, Commercial, Warm
Industries
Color
Crimson
Camel
Background
Market
Context
TVC / TV Commercial
Associated creatives
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