McDonald's: Chicken Big Mac Duelling Macs
Brand
Date
Jan 2025
Description
McDonald’s spotlights its latest menu iteration with the Chicken Big Mac Duelling Macs campaign. The commercial places both the chicken and classic beef varieties center stage, utilizing macro-style cinematography to focus on the interplay of sesame seed buns, melted cheese, and crisp lettuce. Developed by Wieden+Kennedy New York, the film leans into warm, soft lighting and dynamic panning shots. The execution relies on live-action techniques to emphasize the ingredient textures and the scale of the stacked burgers, grounding the food-focused visuals in a high-contrast, appetising frame.
Style
Horizontal, Commercial, Warm
Techniques
Macro, Natural light
Industries
Context
TVC / TV Commercial
Associated creatives
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