McDonald's: Chicken Big Mac Can I Please
Brand
Date
Jan 2025
Description
McDonald's introduces the Chicken Big Mac through a comedic narrative commercial titled 'Chicken Big Mac Can I Please'. The spot leans into live-action storytelling, following a driver reacting to a group of singing passengers in his car. Produced with creative direction from Wieden+Kennedy New York, the campaign balances the performance-based narrative with clear promotional imagery of the product. The execution utilizes horizontal framing to maintain a traditional commercial flow throughout the interaction.
Style
Horizontal, Commercial
Industries
Context
TVC / TV Commercial
Associated creatives
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