McDonald's: Chicken Big Mac
Brand
Date
Mar 2023
Description
McDonald’s introduces the Chicken Big Mac in this commercial campaign, capturing the assembly and consumption of the menu item. The film highlights the product’s core ingredients—crispy chicken, sesame buns, and signature sauce—through detailed close-ups and an inviting, casual dining atmosphere. Produced by Soft Citizen with creative direction from Cossette, the project utilizes live-action techniques and cinematic lighting to emphasize the texture and warmth of the meal. The commercial balances individual consumer shots with a focus on the classic product architecture.
Style
Horizontal, Commercial
Industries
Background
Café
Context
TVC / TV Commercial
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