McDonald's: Can I Please Have a Chicken Big Mac
Brand
Date
Oct 2024
Description
McDonald's leans into a lighthearted, musical approach for the launch of the Chicken Big Mac. This commercial features a drive-thru encounter where a chorus of passengers harmonizes to educate a skeptical driver on the new menu item. The spot incorporates contemporary user interface overlays and chat elements, grounding the narrative in a social media-driven aesthetic. Creative direction was led by Wieden+Kennedy New York, with production managed by Prettybird. The project utilises live-action techniques, maintaining a clean visual style that highlights the product through animated graphic elements and rhythmic performance.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Context
TVC / TV Commercial
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