McDonald's: Camille
Brand
Date
Aug 2025
Description
McDonald's 'Camille' is a commercial production that leans into a candid, relatable parenting moment. Produced in collaboration with TBWA Belgium and MAKE, the film frames a scene centered on the familiar challenges of daily life, specifically featuring a parent navigating a car seat setup. The project utilizes a natural light approach to maintain a clean, warm aesthetic throughout the live-action sequence. The execution prioritizes an authentic observational style, highlighting the interior of a vehicle as the primary set.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Golden Yellow
Jet Black
Background
Carpark
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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