McDonald's: Call Me Al'
Brand
Date
Feb 2025
Description
McDonald’s presents 'Call Me Al', a music video-style commercial set within a vibrant, contemporary restaurant space. The project leans into a high-energy aesthetic, combining fast-paced editing with distinctive neon lighting to spotlight menu staples including chicken nuggets and french fries. Produced by Bodacious, the campaign utilizes a live-action technique to capture candid, social interactions between friends. The execution centres on a cinematic approach, utilising dynamic camera movements to frame the fast food experience through a retro-inspired, upbeat lens.
Style
Horizontal, Commercial, Cinematic, Neon, Retro
Industries
Color
Crimson
Pure White
Chocolate
Background
Retail Store
Context
Music Video
Associated creatives
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