McDonald's: Cab Ride + Stories
Brand
Date
May 2023
Description
McDonald’s captures a late-night atmosphere in the commercial spot 'Cab Ride + Stories.' The film follows a group of friends navigating a rainstorm to reach a drive-thru, highlighting the transition from a casual car ride to a restaurant setting. Directed by Feels Like Home with creative direction from agency Cossette, the work uses live-action technique to contrast the moody exterior of a rainy night with the bright, warm interior of the dining space. The narrative segments feature specific menu items, integrated through graphic title cards and sequence shots.
Style
Horizontal, Commercial, Warm
Industries
Context
TVC / TV Commercial
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