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McDonald's: Blue Balloon

Brand
McDonald's
Date

Feb 2023

Description

McDonald's 'Blue Balloon' commercial highlights the collaborative spirit of restaurant crew members as they prepare a dining space for a festive occasion. The narrative focuses on the assembly process, showing staff members inflating balloons and coordinating thematic decorations to transform the store interior. Captured through a live-action technique, the film utilizes natural light to emphasize the vibrant blue and yellow color palette. The spot focuses on team synergy and shared activity, framing the staff's coordinated effort within the restaurant environment. Production services for the project were provided by Connection International and Headlight / Tokyo, with music and sound design by Yessian Music.

Style

Horizontal, Commercial, Clean

Industries
Fast Food
Color
Royal Blue
Golden Yellow
Background

Retail Store

Context

TVC / TV Commercial

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