McDonald's: Blue Bag
Brand
Date
Feb 2023
Description
McDonald's presents Blue Bag, a commercial film capturing candid, naturalistic interactions on a Japanese street. Directed by Visie Admin, the project leans into a documentary-style aesthetic through its live-action technique, focusing on the spontaneous movements of family members and pedestrians carrying blue bags. The production, handled by Connection International and Headlight / Tokyo, maintains an observational quality throughout. The horizontal format piece is supported by sound design and a musical score provided by Yessian Music.
Style
Horizontal, Commercial
Industries
Background
Street
Context
TVC / TV Commercial
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