McDonald's: Big Arch, For Big McDonald's Hunger
Brand
Date
Dec 2025
Description
McDonald’s introduces the Big Arch in this commercial, focusing on the realities of workplace dynamics. The spot features a modern office setting where team members navigate a professional environment, utilizing clean, live-action techniques and natural lighting to establish a grounded, relatable narrative. Produced by Pretty Bird, the commercial integrates post-production and VFX from Black Kite. Creative development was led by Leo Burnett, with sound design and music provided by String and Tins.
Style
Horizontal, Commercial, Clean
Industries
Color
Medium Grey
Off-White
Background
Office
Context
TVC / TV Commercial
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