McDonald's: Big Arch
Brand
Date
Jun 2025
Description
McDonald's introduces the Big Arch in this commercial campaign, capturing a series of corporate encounters within a modern, open-plan office. The film observes an ensemble cast of colleagues navigating boardroom discussions and daily workspace interactions, grounding the product within a familiar professional setting. Produced by PRETTYBIRD UK with creative support from Leo Burnett UK, the spot employs live-action technique and clean, natural lighting to maintain a grounded aesthetic. The work balances comedic office scenarios with the reveal of the menu item, supported by sound design from String and Tins, 750mph, and MassiveMusic London.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Medium Grey
Background
Office
Context
TVC / TV Commercial
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