McDonald's introduces the Big Arch in this commercial campaign, capturing a series of corporate encounters within a modern, open-plan office. The film observes an ensemble cast of colleagues navigating boardroom discussions and daily workspace interactions, grounding the product within a familiar professional setting.
Produced by PRETTYBIRD UK with creative support from Leo Burnett UK, the spot employs live-action technique and clean, natural lighting to maintain a grounded aesthetic. The work balances comedic office scenarios with the reveal of the menu item, supported by sound design from String and Tins, 750mph, and MassiveMusic London.
