McDonald's: #BetterOff Billboard
Brand
Date
Apr 2018
Description
McDonald's collaborated with Energy Upgrade California for the #BetterOff Billboard campaign, an environmental initiative focused on energy conservation. The project highlights a strategic reduction in billboard lighting to support local sustainability efforts. Developed by the team at adam&eveDDB West, the film utilizes a minimalist aesthetic to convey its message. The piece relies on cinematic live-action footage and high-contrast, desaturated visuals to frame the nighttime reveal of the messaging.
Style
Horizontal, Cinematic, Desaturated
Industries
Event
Earth Day
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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