McDonald's
Bench
Brand
ProjectBench
Date
Jun 2026
Description
McDonald’s 'Bench' campaign presents a live-action commercial set against a modern restaurant backdrop. The spot features a casual, dialogue-driven interaction between a human subject and an iconic brand statue, captured using natural light to create a clean, grounded visual aesthetic. Developed by the team at Wieden+Kennedy New York, the film leans into a candid, observational tone. The execution relies on a simple, high-contrast composition to anchor the branding within a standard daytime outdoor setting.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Fast Food
Color
Jet Black
Lemon
Pure White
Background
Retail Storefront
Context
TVC / TV Commercial
Associated creatives
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