This behind-the-scenes documentary provides an technical look into the production workflows for McDonald's, detailing the construction and execution of a recent commercial spot. The project leans into virtual production techniques, centering on the integration of LED volume technology to build realistic environments.
Produced by Feels Like Home, with post-production and VFX handled by Alter Ego, the footage captures the complexities of on-set operation. The narrative follows the crew through equipment calibration and set assembly, supported by production services from William F. White International and additional contributions from Married To Giants.
