McDonald's: Behind-the-Scenes

Mar 2022

This behind-the-scenes documentary provides an technical look into the production workflows for McDonald's, detailing the construction and execution of a recent commercial spot. The project leans into virtual production techniques, centering on the integration of LED volume technology to build realistic environments. Produced by Feels Like Home, with post-production and VFX handled by Alter Ego, the footage captures the complexities of on-set operation. The narrative follows the crew through equipment calibration and set assembly, supported by production services from William F. White International and additional contributions from Married To Giants.

Documentary, Horizontal, Action, Clean

Drone footage

Virtual Production Background

Brand Film / Corporate Video